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	<title>Marketing with Jane Heaton</title>
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	<link>http://janeheaton.wordpress.com</link>
	<description>Sharing practical marketing strategies and tools to help you create a successful business</description>
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		<title>Marketing with Jane Heaton</title>
		<link>http://janeheaton.wordpress.com</link>
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		<item>
		<title>How to get and keep the action habit</title>
		<link>http://janeheaton.wordpress.com/2012/01/06/how-to-get-and-keep-the-action-habit/</link>
		<comments>http://janeheaton.wordpress.com/2012/01/06/how-to-get-and-keep-the-action-habit/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 08:14:38 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Business success]]></category>
		<category><![CDATA[business mentoring]]></category>
		<category><![CDATA[business support]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[mastermind group]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=210</guid>
		<description><![CDATA[By action I mean doing things that make a difference and move you forward – rather than the everyday admin or ‘busy work’. As a good client of mine who’s a specialist in this area tells me &#8230; success is &#8230; <a href="http://janeheaton.wordpress.com/2012/01/06/how-to-get-and-keep-the-action-habit/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=210&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://janeheaton.wordpress.com/2012/01/06/how-to-get-and-keep-the-action-habit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>What’s the one thing that would make the biggest difference to you in 2012?</title>
		<link>http://janeheaton.wordpress.com/2011/12/21/whats-the-one-thing-that-would-make-the-biggest-difference-to-you-in-2012/</link>
		<comments>http://janeheaton.wordpress.com/2011/12/21/whats-the-one-thing-that-would-make-the-biggest-difference-to-you-in-2012/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 15:00:36 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Marketing planning]]></category>
		<category><![CDATA[business review]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business vision]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=202</guid>
		<description><![CDATA[I’ve noticed a lot of people I meet or talk to for the first time tell me how they want more focus or direction. Some may even use the ‘S’ word &#8230; as in ‘I think I need to look &#8230; <a href="http://janeheaton.wordpress.com/2011/12/21/whats-the-one-thing-that-would-make-the-biggest-difference-to-you-in-2012/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=202&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Why a strategic approach to website content pays off</title>
		<link>http://janeheaton.wordpress.com/2011/12/20/why-a-strategic-approach-to-website-content-pays-off/</link>
		<comments>http://janeheaton.wordpress.com/2011/12/20/why-a-strategic-approach-to-website-content-pays-off/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 17:06:58 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Marketing in action]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Noisegate Media]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=173</guid>
		<description><![CDATA[Over at Noisegate Media, Ben has been writing about one of our recent joint projects and highlighting why this particular piece of web development was so successful. At the formal review last week it was good to hear that the client &#8230; <a href="http://janeheaton.wordpress.com/2011/12/20/why-a-strategic-approach-to-website-content-pays-off/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=173&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<media:content url="http://janeheaton.files.wordpress.com/2011/12/gateway.jpg?w=300" medium="image">
			<media:title type="html">Gateway</media:title>
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	</item>
		<item>
		<title>Six tips for creating great online content</title>
		<link>http://janeheaton.wordpress.com/2011/06/14/six-tips-for-creating-great-online-content/</link>
		<comments>http://janeheaton.wordpress.com/2011/06/14/six-tips-for-creating-great-online-content/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 09:52:11 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=163</guid>
		<description><![CDATA[As opportunities for marketing on the web develop, multiply and become more sophisticated, the greater the requirement to stand back and ensure the right amount of thought and planning goes into managing the content you are publishing online. It’s no &#8230; <a href="http://janeheaton.wordpress.com/2011/06/14/six-tips-for-creating-great-online-content/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=163&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<item>
		<title>How a simple model can transform your thinking</title>
		<link>http://janeheaton.wordpress.com/2011/06/03/how-a-simple-model-can-transform-your-thinking/</link>
		<comments>http://janeheaton.wordpress.com/2011/06/03/how-a-simple-model-can-transform-your-thinking/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 17:18:52 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Business success]]></category>
		<category><![CDATA[Marketing planning]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AIDA]]></category>
		<category><![CDATA[AIDCA]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=152</guid>
		<description><![CDATA[Way back in time a simple model was developed to explain how persuasive communications (advertising or selling) works.  First published by Strong in 1925 and attributed to St Elmo Lewis around 1898, AIDA has indeed been around a long time pre-dating &#8230; <a href="http://janeheaton.wordpress.com/2011/06/03/how-a-simple-model-can-transform-your-thinking/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=152&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<item>
		<title>Nurturing student enterprise</title>
		<link>http://janeheaton.wordpress.com/2011/05/23/nurturing-student-enterprise/</link>
		<comments>http://janeheaton.wordpress.com/2011/05/23/nurturing-student-enterprise/#comments</comments>
		<pubDate>Mon, 23 May 2011 17:00:42 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=137</guid>
		<description><![CDATA[A couple of weeks ago I went along to THE Store in Dunstable (the new hub for Central Bedfordshire College’s Art and Design courses) for the private view of an exhibition called Type Can Speak. I’d been invited by clients &#8230; <a href="http://janeheaton.wordpress.com/2011/05/23/nurturing-student-enterprise/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=137&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<media:content url="http://janeheaton.files.wordpress.com/2011/05/type-can-speak-074.jpg?w=300" medium="image">
			<media:title type="html">Type Can Speak Group</media:title>
		</media:content>

		<media:content url="http://janeheaton.files.wordpress.com/2011/05/type-can-speak-063.jpg?w=200" medium="image">
			<media:title type="html">Type Can Speak Prints</media:title>
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	</item>
		<item>
		<title>Strategy &#8230; can it be that simple?</title>
		<link>http://janeheaton.wordpress.com/2011/02/17/strategy-can-it-be-that-simple/</link>
		<comments>http://janeheaton.wordpress.com/2011/02/17/strategy-can-it-be-that-simple/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 10:39:40 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Business success]]></category>
		<category><![CDATA[Marketing planning]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=127</guid>
		<description><![CDATA[I was catching up with a long time friend this week about our respective businesses and we realised after about half an hour that a theme was emerging. We’d covered how the year was whizzing by, the challenges of juggling &#8230; <a href="http://janeheaton.wordpress.com/2011/02/17/strategy-can-it-be-that-simple/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=127&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://janeheaton.wordpress.com/2011/02/17/strategy-can-it-be-that-simple/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<title>How to get ready to do your best work … it’s all about you</title>
		<link>http://janeheaton.wordpress.com/2010/12/14/how-to-get-ready-to-do-your-best-work-%e2%80%a6-it%e2%80%99s-all-about-you/</link>
		<comments>http://janeheaton.wordpress.com/2010/12/14/how-to-get-ready-to-do-your-best-work-%e2%80%a6-it%e2%80%99s-all-about-you/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 10:17:53 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Business success]]></category>
		<category><![CDATA[Wellbeing]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business vision]]></category>
		<category><![CDATA[eft]]></category>
		<category><![CDATA[goal mapping]]></category>
		<category><![CDATA[hypnosis]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=122</guid>
		<description><![CDATA[Business success with EFT, hypnosis, goal mapping and more You may well think that my best tip for a successful business is to have a great business and marketing plan and back it up with first class technical execution. After &#8230; <a href="http://janeheaton.wordpress.com/2010/12/14/how-to-get-ready-to-do-your-best-work-%e2%80%a6-it%e2%80%99s-all-about-you/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=122&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<item>
		<title>Conscious marketing with Sister Snog</title>
		<link>http://janeheaton.wordpress.com/2010/12/02/conscious-marketing-with-sister-snog/</link>
		<comments>http://janeheaton.wordpress.com/2010/12/02/conscious-marketing-with-sister-snog/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 13:14:41 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing in action]]></category>
		<category><![CDATA[attracting customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=117</guid>
		<description><![CDATA[Thanks to Paula Gardner of Do Your Own PR for this interview with Hela Wozniak-Kay, co-founder of Sister Snog. What I like about this is that they know why they are using certain marketing tools &#8211; Twitter, LinkedIn, Facebook, email &#8230; <a href="http://janeheaton.wordpress.com/2010/12/02/conscious-marketing-with-sister-snog/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=117&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">janeheaton</media:title>
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		<title>Is marketing more about process than creativity?</title>
		<link>http://janeheaton.wordpress.com/2010/12/02/is-marketing-more-about-process-than-creativity/</link>
		<comments>http://janeheaton.wordpress.com/2010/12/02/is-marketing-more-about-process-than-creativity/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 12:54:39 +0000</pubDate>
		<dc:creator>Jane Heaton</dc:creator>
				<category><![CDATA[Business success]]></category>
		<category><![CDATA[Marketing planning]]></category>
		<category><![CDATA[attracting customers]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[troubleshooting]]></category>

		<guid isPermaLink="false">http://janeheaton.wordpress.com/?p=111</guid>
		<description><![CDATA[We often think that successful marketing and promotion requires nothing but a great creative mind. We have visions of teams of exuberant advertising executives striving for the next Eureka moment in late night brainstorming sessions amid scattered pizza boxes. Creativity &#8230; <a href="http://janeheaton.wordpress.com/2010/12/02/is-marketing-more-about-process-than-creativity/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=janeheaton.wordpress.com&amp;blog=9767093&amp;post=111&amp;subd=janeheaton&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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